Blogs \ Video Blogs
Example Video Blog
Windows Vista is the name of the latest release of Microsoft Windows, a line of proprietary graphical operating systems used on personal computers, including home and business desktops, notebook computers, and media centers. Prior to its announcement on July 22, 2005, Vista was known by its codename Longhorn. [1] On November 8, 2006, Windows Vista development was completed and is now in the release to manufacturing stage. Some editions were available to volume license customers, MSDN and TechNet subscribers through November 2006.;[2] Microsoft has stated that the scheduled release date for worldwide availability is January 30, 2007.[3] These release dates come more than five years after the release of its predecessor, Windows XP, making it the longest time span between major releases of Windows.
According to Microsoft,[4] Windows Vista contains hundreds of new features; some of the most significant include an updated graphical user interface and visual style dubbed Windows Aero, improved searching features, new multimedia creation tools such as Windows DVD Maker, and completely redesigned networking, audio, print, and display sub-systems. Vista also aims to increase the level of communication between machines on a home network using peer-to-peer technology, making it easier to share files and digital media between computers and devices. For developers, Vista introduces version 3.0 of the .NET Framework, which aims to make it significantly easier for developers to write high-quality applications than with the traditional Windows API.
Microsoft's primary stated objective with Vista, however, has been to improve the state of security in the Windows operating system.[5] One of the most common criticisms of Windows XP and its predecessors has been their commonly exploited security vulnerabilities and overall susceptibility to malware, viruses and buffer overflows. In light of this, then Microsoft chairman Bill Gates announced in early 2002 a company-wide 'Trustworthy Computing initiative' which aims to incorporate security work into every aspect of software development at the company. Microsoft claimed that it prioritized improving the security of Windows XP and Windows Server 2003 above finishing Windows Vista, significantly delaying its completion.[6]
During the course of its development, Vista has been the target of a number of negative assessments by various groups. Criticism of Windows Vista has included protracted development time, more restrictive licensing terms, the inclusion of a number of new Digital Rights Management technologies aimed at restricting the copying of protected digital media, and the usability of new features such as User Account Control.
by MrWeb2
03 Feb 2007
0
Comments
MrWeb2
says:
The above Microsoft Vista OS Video Blog is another example of how video blogs can be used to both inform and sell a message or product
This blog could be sold in conjunction with rich media ads and a hyper link to online download page (for example)
On the day of the launch Microsoft ran probably $m of ads and they linked back to MS page - This type of strategy provides a minimal outcome in my opinion and falls a bit short unless you can differentiate your product from all other competitors and capture a transaction once you have convinced the user
03 Feb 2007 - 12:24
Melbourne
MrWeb2
says:
By the way I went to both 9MSN and Google and did searches for VISTA and came back with nothing that had anything to do with MS or the OS
This means that integrating third party ad words into your campaign bundle is another option to help your ad clients achieve good yields and be found by those people who are using a brand name to search and are not likely to go deeper
03 Feb 2007 - 12:25
Melbourne
MrWeb2
says:
Users can also post pics in their responses if desirable - publishers or ad clients may be running a design contest for instance or a best photo contest in conjunction with a camera technology campaign for a technology ad client
Vista Interace pic shown as an example
03 Feb 2007 - 12:30
Melbourne
MrWeb2
says:
It is up to adminstrators, site producers and sales people to work together to develop the most engaging campaigns which achieve the highest possible yields leading to the best possible client outcomes
This kind of Return on Investment is something which really only interactive Web2.0 interfaces can deliver
The CHV is designed specifically for this purpose
03 Feb 2007 - 12:33
Melbourne
MrWeb2
says:
Helping your clients learn how to use the internet as a sales channel and achieve good ROI on their advertising investment is key
04 Feb 2007 - 11:52
Melbourne
MrWeb2
says:
If you have any doubts that video and the ability to comment is a compelling community tool - Check out
Presidential Candidate John Edwards on the Situation Room
This is a screen shot from YouTube showing all the responses to a video from Presidential Candidate John Edwards You can see that comments are quite relevant - Users want a say they will not simply join a CHV to make negative or ridiculous comments This feedback is very valuable to the presidential candidates as it helps them guide their responses to voters on a whole These types of response mechanisms will be very valuable to your users as well
07 Feb 2007 - 09:16
Melbourne
