Blogs \ What is a Community Hyper Vertical (CHV)?

This video is meant to give publishers a brief overview of the Community Hyper Vertical - for more details read below


Definition of a Community Hyper Vertical or CHV

The Community HyperVertical is meant to add Community light to a website – it is meant to augment the current web vertical in terms of bringing community functionality to the original web interface to which it is linked – the hypervertical is also applicable as an advertising product – so publishers who want to give an ad client some big exposure in their site can add the hypervertical and then offer the client on a temporal basis the following editorial ad products:

(Review this website to see how these products can be used and bundled with standard graphic ads into an integrated campaign)

1) Gallery – limited to 50 pics – negotiable

2) Tag cloud – no limitations – shows tags for all tagged content items including photos, blogs, videos and forums

3) Forums – limited to 5

4) Blogs – limited to 5

5) Videos – limited to six - which can be embedded from YouTube or named source – videos are also tagged

6) Design
a. Table clours can be chosen
b. Footers can be defined
c. Logos can be inserted
d. Any customisation of design is extra

7) Measurement not included unless hosted by Venture Logic or re-seller

8) Ad serving not included unless hosted by Venture Logic or re-seller

9) Hosting – additional quoted on application

10) Measurement included if hosted by Venture Logic or re-seller

11) Ad serving – Priced on application – Venture Logic has its own ad server

12) Administration – not included unless by arrangement

13) Custom modules – Price on application – when we start to look at custom modules it leaves the realm of the CVH and becomes a custom application

14) SEO – price on application

15) Online community promotion – depends on context - price on application

16) Deployment – included – client must provide remote access to hosting environment

17) URL’s – provided by client

18) Database license must be provided by client unless a freeware database is desired – for hyperverticals the freeware database is usually good enough – some re-sellers will offer a shared services environment for database and email


Anything beyond this is a custom vertical and is charged accordingly – the whole idea of the hypervertical is community in a week – fast but well thought out and well structured - Venture Logic also offers features such as article ranking so only the most popular articles rise to the top – we can do wallpapers for applicable data sets – mapping integration – integration with other applicable applications

We can even sell a complete photo management app like Flickr on steroids – We also offer Digg like document rating and release functionality – many variants include AJAX features – everything is built in MS .net and can be linked to MS databases



Example Interface


Strategy:

1) Community

a. Depth in content

b. Longer sessions times

c. More page views

d. Augments context of existing website

e. Gives users a chance to provide content and feedback

f. User driven / User submitted content

g. Capture client information

h. Maintain a more sophisticated relationship with users

i. Provide space for user interaction with content – eg. MySpace and YouTube

j. Potentially reduce the need for paid content

2) Sales
a. Better targeting options for ads – ads targeted against tags

b. The hypervertical itself is intended as an advertising product – for existing websites - the hypervertical should be used to bring desired information to the fore – catalyzing user interaction with this data - if used for advertising then helping to assist ad clients reach a desired action or outcome

c. Clients can use multiple instances to sell ad space to their clients or integrate their client’s messages into their hypervertical

d. Within larger more sophisitcated full verticals – subsites can be sold – PR can be sold – graphic advertising can be sold – tags can be sold –


Rules:

Only admins can create forums and blogs
Only admins can add photos and videos

Users can comment on anything


Subscription Scenarios

1) Anyone can comment – no email required

2) Anyone can comment – email required (no validation)

3) Anyone can comment – email required with email validation

4) Anyone can comment – post is not activated until link which is sent to submitted email is clicked – so posts will not go live until the user self validates

5) Anyone can comment – full login – username and password required as well as desired profile information