Blogs \ Specific Benefits of the Community Hyper Vertical

Community Hyper Vertical Benefits

• The CVH is forums, blogs, photos, and videos all integrated via tag clouds and index search (poles and lists can also be purchased as well as mapping and ratings systems)

• The benefits of this system
o Admin control of photos which can placed into forums and blogs without the use of HTML syntax
o Tag classification of photos – eg. Folksonomy
o Rating control of photos – top rated pics rise to the top
o Comments against photos

o Forums – administrator created /controlled – tag navigated
- Responses can be edited and deleted
- Forums can be maintained or retired and new forums created
- Any Comment can be removed instantly

o Blogs – administrator created /controlled - tag navigated
- Responses can be edited or deleted
- Potential for expert blogs via subscription
- Potential for sponsored blogs – eg. product launch et al
- Articles can be sent to Digg, Reddit et al for additional exposure

o Videos – administrator created /controlled – tag navigated
- How to’s
- Video via subscription
- Sponsored videos
- TVC’s
- Users / Admins can Digg videos as well

o Tag clouds
- Tag Clouds can be placed through out the original website as draw to the CVH
- Ads can be served against tags
- Tags create additional none taxonomical keyword inventory

o RSS to original website or through network – RSS to users (internet) – RSS to mobiles devices
o Email collection / Potential for additional opt-in campaigns
o Creates Web2.0 perception – original model mashed-up with well structured Web2.0 functionality
o Longer session times – great if meta re-fresh is employed by ad server
o Longer page duration
o More and deeper context real estate for graphic advertisers
o Potential for text term purchase (additional ad tool required)
o Tag purchase - Tags forced into tag cloud for duration of client campaign
o Graphic campaigns leading to editorial content from main web site or other sites if on network

o Exposed content optimizes page ranking and gives much greater exposure via search engines
- The CHV is designed to be open to search engines and make best use of their rules
- New search engine rules mean photos and videos get higher rankings

o Potential for sophisticated analytics collection
o Integrated pole capability (optional tool)
o Space can be split between sponsored content and site content – users can interact with all

by MrWeb2 03 Feb 2007 0

Comments

MrWeb2 says:

Notes:

• In order to maximise the effectiveness of the CHV, integration must be undertaken with the original website in a sophisticated manner – eg. links are manually and (or) dynamically placed where applicable as lists, text links, graphic links et al

o Integration can be shallow at first and made deeper over time

• A strategy must be employed so that the provision of the CHV into a web site offers a new and more compelling product offering to users and new and more valuable environment with which to upgrade current advertisers and attract new ones

• Administrative responsibility needs to be well assigned

• Offering search mechanisms like tags will create a next generation perception, will offer new advertising opportunities and will assist users to navigate an environment which does not have a fixed taxonomy

• This is an “off the shelf” product designed in MS .net

• It can be deployed in under two weeks depending on the customization required

• It can be remotely hosted and managed

• If hosted by Venture Logic or a re-seller it can be measured and clients can login into an online measurement interface

• Ad serving can also be facilitated

03 Feb 2007 - 14:46 Melbourne

MrWeb2 says:

Many companies do now or in the future will want to take advantage of community but not all companies understand how or why this can be very useful to them

Ad clients will also want a chance to take advantage of community in a context where they can get feedback, have great impact brand exposure, collect information, have a dialogue with their customers and utlimately actually sell stuff

Publishers can facilitate this by having a Community Hyper Vertical where simple BBS or Blog softwares would not have yielded this opportunity

03 Feb 2007 - 14:48 Melbourne

MrWeb2 says:

This is Engadget a US based technology blog site - YOU will notice that this interface is divided into three columns a 60% column and two 20% columns eg. screen real estate

On the right we have blogs about technology which allow users to comment - of course posts do not go live until a users has validated his or her email address because obviously engadget wants to maintain an email list of subscribers and they do not want to maintain a list of fake email addresses**

** it is up to publishers to decide which is more important - making it easy to post or getting a post but with a valid email address

The blog content is presented as straight editorial but you will notice that the comments can re-inforce the message heavily or of course condemn the product offering as no good***

***This is where administration of the CHV is crucial

Within the Blog text links can be given to the company who sells and or manufacturers the product - this can be done out of courtesy, as way of showing where the information was sourced or as a product - hopefully directing the user to an offer

The News and Featured links can be priortized by chronology or because they are sponsored content - because they are presented as News or site links they are immediately legitimized

These News and Featured link palletes can also be used to link to other network offers - on Engadget their mobile site

03 Feb 2007 - 15:07 Melbourne

MrWeb2 says:

Venture Logic has over 15 years of experience providing both complete online businesses and consultant services to clients

Some of the clients to whom we have provided services are listed here - venturelogic.mymedia.net.au/

08 Feb 2007 - 10:19 Melbourne

MrWeb2 says:

Pontiac Underground is a way of bringing marketing directly to the consumer, by getting them involved in adding content to a site via videos, blogs, forums.

The CHV is purpose built for the objective

12 Feb 2007 - 12:16 Melbourne

MrWeb2 says:

Innovative contexts and ad product offerings will create a much more lively pipeline of clients - the benefit being that there will be more interested clients and the ad space will be considered a premium offering

Many of the Web2.0 ad product examples in this site would have costed $Xm to produce - eg. Hammer and Coop, Pontiac Underground and Jeep Patriot

16 Mar 2007 - 12:41 Melbourne