AOL News Relaunches In Web 2.0 by Gavin O'Malley, Wednesday, Jun 27, 2007 6:00 AM ET AOL NEWS HAS RELAUNCHED AS an ultra-clean blog that's big on interactive features like polls and user-submitted and shared material. With the new site, AOL joins the ranks of media companies that have relinquished editorial and design control to consumers whose attention increasingly rests on their ability to affect the content they consume. "News habits have changed, and AOL News is the first site designed from the ground up to appeal to today's online news consumer," said Lewis D'Vorkin, senior vice president, AOL News and Sports. "We believe that AOL News will set the standard for other major online news sites." Some major news sites, however, had previously caught on. Publishers that have already embraced interactivity and social features include The New York Times and USA Today, which has recorded a near 400% jump in online registrations since relaunching earlier this year.